Touch-points are all available points of any company through which any customer can interact with it. Following are most common touch-points of most of the companies:

  • Phone
  • Email
  • Office
  • Social Media
  • Website
  • Chat

In the modern business-environment, this list is increasing with Apps and various tools of digitalization. Although there is a number of touch-points where a customer interacts, it is important to understand that optimization or communication through the same channel & online-message are crucial. You need to be together with your customer at every touch-point with the same intensity and try to get the maximum out of the channel for the business-development. Businesses are adopting new technologies every day, but without putting much effort in optimizing them & this would do more harm than good. You may choose to limit the touch-points if you can't track all of them or optimize them & get the maximum out of those available. This way you can maintain & respond well to the customers by giving them prompt & right solutions.